but by the way, i'm dying for the first episode of downton abbey, season three, right? totally fell in love with the series. did not watch the first season in its original run. but when i got tuned into it, because everybody is talking about it, i sat there and plowed through it, fell in love with it. watched the second season, because we wanted to be in the come tell brainous conversation, and it was so good. who wanted to go that long and not see it? and right now i'd give anything to have my hands on season three, no matter what their timetable is. and i think what we often don't talk about is the windows element of content. right? the key is, everything now is available to everyone somewhere. the really only issue is, when and for how much? if you want to wait -- if you were willing to watch everything you want to watch, nine to12 months late center you could watch away. but the thing is, i don't think we're that patient about it. the average viewer is not that patient. why? you don't get to be in the conversation. and you're snubbed estimating the power of that con